Promoting fair play in university sports in Zimbabwe
DOI:
https://doi.org/10.64754/thedyke.v20i1.473Keywords:
fair play, clean sport, gamesmanship, sportsmanshipAbstract
This study explores the perceptions and lived experiences of university sports administrators in Zimbabwe regarding fair play violations, focusing on perceived causes, impacts, and mitigation strategies within university sport. Guided by a qualitative phenomenological design, data were generated through semi-structured interviews conducted in English with 35 administrators from 16 universities affiliated with the Zimbabwe Universities Sports Association (ZUSA). Of the participants, 23 formed the final sample, selected through stratified purposive sampling, with data saturation determining the endpoint. Ethical approval was granted by the ZUSA Executive, and all participants provided informed consent. Interviews were transcribed verbatim and analysed using iterative thematic analysis. Trustworthiness was strengthened through methodological transparency, reflexive engagement, and consistent application of the coding framework. Findings indicate that fair play violations, including the use of non-student athletes, doping, violence, and gamesmanship, are perceived as widespread and structurally embedded within university sport. Participants linked these practices to a “win-at-all-costs” culture driven by recognition, material incentives, and the emulation of professional athletes who normalise unethical conduct. Such violations undermine competitive integrity, compromise athlete safety, and damage institutional reputation, limiting sponsorship and development opportunities. The analysis also informed the inductively derived Fair Play Restoration Model (FPRM), explaining how governance reform, ethical reorientation, and institutional accountability can restore fair play in university sport.
References
Adams, W. C. (2020). Conducting semi-structured interviews. In J. Wholey, H. Hatry, & K. Newcomer (Eds.), Handbook of practical program evaluation (4th ed., pp. 492–505). Wiley. https://doi.org/10.1002/9781119171386.ch19.
Agnew, D., Marks, S., & Clarke, J. (2017). The impact of misconduct on institutional reputation in sport. Journal of Sport Management, 31(4), 345–359. https://doi.org/10.1123/jsm.2016-0185.
Aier, S. (2023). Fair play and integrity in competitive sport. International Review for the Sociology of Sport, 58(2), 215–230. https://doi.org/10.1177/10126902221123456.
Allen, M. (2023). Phenomenology in qualitative research. Qualitative Research Journal, 23(1), 45–59. https://doi.org/10.1108/QRJ-09-2022-0101.
Alsaawi, A. (2020). A critical review of qualitative interview methods. European Journal of Education Studies, 7(11), 1–14. https://doi.org/10.5281/zenodo.4291234.
Anderson, E., & White, A. (2020). Institutional complicity in fair play violations. Sport in Society, 23(9), 1502–1518. https://doi.org/10.1080/17430437.2020.1777.
Archibald, M. M., Ambagtsheer, R. C., Casey, M. G., & Lawless, M. (2019). Using Zoom videoconferencing for qualitative data collection. International Journal of Qualitative Methods, 18, 1–8. https://doi.org/10.1177/1609406919874596.
Arizona Sports Summit Accord. (1999). Report of the Arizona Sports Summit Accord. Character Counts Coalition.
Atare, A. (2024). Conflict resolution in sports: Management and constructive processes. Journal of Physical Education and Sport, 24(1), 88–95.
Bednář, M. (2023). Athlete welfare and the moral foundation of sport. Ethics in Sport, 12(3), 201–214. https://doi.org/10.1007/s12119-023-09876.
Boardley, I. D., & Kavussanu, M. (2024). Moral disengagement in sport: A systematic review. Psychology of Sport and Exercise, 70, 102–118. https://doi.org/10.1016/j.psychsport.2023.102118.
Bortoli, L., Robazza, C., & Bertollo, M. (2024). Achievement goal theory and ego-oriented climates in sport. Frontiers in Psychology, 15, Article 1124. https://doi.org/10.3389/fpsyg.2024.01124.
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. Sage.
Brinkmann, S. (2022). Qualitative interviewing. In D. Wyse (Ed.), Oxford research encyclopedia of education. Oxford University Press. https://doi.org/10.1093/acrefore/9780190264093.013.1192.
Cardiff University. (2018). Values-based education and fair play policy. Cardiff University Press.
Carlson, M., Hogue, C., & Ryan, R. (2016). Positive psychology and ethical behaviour in sport. Journal of Applied Sport Psychology, 28(3), 345–360. https://doi.org/10.1080/10413200.2016.1153245.
Carson, H. J., Vansteenkiste, M., & Haerens, L. (2025). Extrinsic rewards and ethical motivation in sport. Motivation and Emotion, 49(1), 12–25. https://doi.org/10.1007/s11031-024-10012.
Choa, L., Kim, J., & Park, S. (2024). Ethical leadership in sport governance. Sport Management Review, 27(2), 145–160. https://doi.org/10.1016/j.smr.2023.101234.
Collins, R. (2023). Performance pressure and misconduct in university sport. Journal of Sport Ethics, 40(1), 55–70. https://doi.org/10.1080/17430437.2023.101234.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage.
DeJonckheere, M., & Vaughn, L. M. (2024). Semi-structured interviewing in qualitative research. Family Medicine and Community Health, 12(1), 45–52. https://doi.org/10.1136/fmch-2023-001234.
Delrue, J., Vansteenkiste, M., & Haerens, L. (2024). Self-determination theory and fairness in sport. Sport, Exercise, and Performance Psychology, 13(2), 123–137. https://doi.org/10.1037/spy0000345.
Denzin, N. K., & Lincoln, Y. S. (2018). The Sage handbook of qualitative research (5th ed.). Sage.
Dowling, M., Leopkey, B., & Smith, L. (2024). Institutional theory and sport governance. European Sport Management Quarterly, 24(1), 1–20. https://doi.org/10.1080/16184742.2023.101234.
Franz, B. (2024). Open-ended questioning in qualitative sport research. Qualitative Research in Sport, Exercise and Health, 16(3), 215–229. https://doi.org/10.1080/2159676X.2024.101234.
Friehs, M. A., Schnitzer, M., & Seiler, R. (2024). Perceived injustice and athlete motivation. Journal of Sport Behaviour, 47(2), 145–162.
George, R. (2021). Exploratory research in sport management. Sport Management Review, 24(5), 567–580. https://doi.org/10.1016/j.smr.2020.101234.
Gu, Y., & Cheng, L. (2025). Motivational climate and youth sport outcomes: A meta-analysis. Frontiers in Psychology, 16, Article 1716745. https://doi.org/10.3389/fpsyg.2025.1716745.
Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough? An experiment with data saturation and variability. Field Methods, 18(1), 59–82. https://doi.org/10.1177/1525822X05279903.
Guest, G., Namey, E., & Chen, M. (2021). A simple method for assessing data saturation in qualitative research. Public Health Research Methods, 29(2), 123–135.
Hanson, D., & Savage, J. (2012). Holistic development through university sport. Journal of Higher Education, 83(5), 677–694.
Hassan, R. (2024). Bracketing in phenomenological research. Qualitative Inquiry, 30(1), 78–89. https://doi.org/10.1177/10778004231123456.
Hirtenlehner, H., & Leitgöb, H. (2024). Deterrence theory and rule compliance in competitive environments. Journal of Crime and Justice, 47(2), 112–129.
Hogue, C. M. (2024). Ego-involving motivational climates and athlete wellbeing. Journal of Sport and Exercise Psychology. Advance online publication. https://doi.org/10.1123/jsep.2023-0104.
Hufton, J., et al. (2024). Emotional regulation and impulsive behavior in sports. Sport Psychology Journal, 38(1), 45–58.
Idemudia, E., & Adedeji, T. (2023). Fair play and ethics in African sport. African Journal of Physical Activity and Health Sciences, 29(4), 345–360. International Fair Play Committee. (2023). Fair play values and principles. https://www.fairplayinternational.org.
International Olympic Committee. (2024). Olympism and fair play: Ethical guidelines. https://olympics.com/ioc
Irvine, A., Drew, P., & Sainsbury, R. (2020). ‘Am I not answering your questions properly?’ Telephone interviewing in qualitative research. International Journal of Social Research Methodology, 23(6), 641–656. https://doi.org/10.1080/13645579.2019.1636849
Israel, M., & Hay, I. (2021). Research ethics for social scientists (2nd ed.). Sage.
Jadwiszczak, M., Wawrzyniak, M., & Pezdek, K. (2025). Moral development and ethical education in sport. Journal of Moral Education, 54(1), 45–62. https://doi.org/10.1080/03057240.2024.101234.
Jain, S. (2023). Qualitative research design in sport studies. International Journal of Qualitative Studies on Sport, 12(2), 101–115.
Kavussanu, M., & Ring, C. (2024). Moral socialization and understanding of success in sports. Psychology of Sport and Exercise, 71, 102–115.
Kihl, L., Skinner, J., & Engelberg, T. (2024). Organisational tolerance and misconduct in sport. Journal of Business Ethics, 189(2), 345–360. https://doi.org/10.1007/s10551-023-101234.
Kowalski, R. M., & Toth, A. (2025). Cyberbullying in sport contexts. Journal of Interpersonal Violence, 40(5), 1123–1145. https://doi.
org/10.1177/08862605231123456.
Krishnani, H., & Kanade, R. (2025). Sportsmanship in sport: An ethical and performance-based lens. International Journal of Physical Education, Sports and Health, 12(5), 314–317. https://doi.org/10.22271/kheljournal.2025.v12.i5e.3995.
Lange, S., McCarthy, J., & O’Neill, P. (2025). Symbolic misconduct and exclusion in sport. Sport in Society, 28(3), 345–360. https://doi.org/10.1080/17430437.2025.101234.
McCarthy, J. (2024). Symbolic violence and exclusion in sport. International Review for the Sociology of Sport, 59(1), 45–60. https://doi.org/10.1177/10126902231123456.
Metz, T. (2019). Ubuntu ethics and communitarian philosophy in sport. African Journal of Ethics, 14(2), 123–135.
Miguel, P., Torres, J., & Silva, R. (2026). Hazing as non-accidental harm in sport. International Review for the Sociology of Sport, 61(1), 45–62. https://doi.org/10.1177/10126902231123457.
Müller, J. (2021). Fair play and the Olympic ethos. Olympic Studies Journal, 15(2), 145–160.
Muñoz, L., García, P., & Torres, R. (2025). Safeguarding policies in university sport. International Journal of Sport Policy and Politics, 17(1), 45–62. https://doi.org/10.1080/19406940.2024.101234.
Mwaanga, O., & Chifita, T. (2025). A critical justification for physically active education: Towards ‘the Africa we want’. In S. Jeanes & L. Spaaij (Eds.), Sport, development and peace: The sustainable development goals series (pp. 133–155). Springer Nature. https://doi.org/10.1007/978-3-031-63455-2_8.
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2022). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 21, 1–13. https://doi.org/10.1177/16094069221123456.
Office of Sport. (2023). Fair play and integrity in sport: Policy guidelines. Government of New South Wales. https://www.sport.nsw.gov.au.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed-methods implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y.
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). Sage.
Patton, M. Q. (2023). Qualitative research & evaluation methods: Integrating theory and practice (5th ed.). Sage.
Pérez Triviño, J. L., & López Frías, F. J. (2024). Ethical stress and misconduct in sport. Sport, Ethics and Philosophy, 18(2), 145–160. https://doi.org/10.1080/17511321.2024.101234.
Ring, C., Kavussanu, M., & Boardley, I. D. (2024). Moral disengagement and ethical stress in competitive sport. Journal of Applied Sport Psychology, 36(1), 45–60. https://doi.org/10.1080/10413200.2024.101234.
Roda Moorhead, J. (2023). Extrinsic incentives and ethical erosion in university sport. Journal of Sport Ethics and Philosophy, 17(3), 201–215. https://doi.org/10.1080/17511321.2023.101234.
Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., Burroughs, H., & Jinks, C. (2018). Saturation in qualitative research: Exploring its conceptualization and operationalization. Quality & Quantity, 52(4), 1893–1907. https://doi.org/10.1007/s11135-017-0574-8.
Schnitzer, M., Friehs, M. A., & Seiler, R. (2024). Perceived injustice and athlete motivation: A self-determination perspective. International Journal of Sport Psychology, 55(2), 145–162. https://doi.org/10.1007/s10484-024-101234.
Sipkins, J. (2023). Fair play and moral development in higher education sport. Journal of College Sport, 18(1), 33–47. https://doi.org/10.1123/jcs.2023-101234.
Smith, P. K., Mahdavi, J., Carvalho, M., & Tippett, N. (2019). Cyberbullying: Its nature and impact in sport and education. Journal of Child Psychology and Psychiatry, 60(4), 376–384. https://doi.org/10.1111/jcpp.12940.
Sperber, M. (2024). College sports inc.: The athletic department as a business. Oxford University Press.
Sukys, S. (2013). The role of sport in promoting respect, cooperation, and peaceful competition. Social Behavior and Personality: An International Journal, 41(4), 593–600. https://doi.org/10.2224/sbp.2013.41.4.593.
Tracy, S. J. (2020). Qualitative research methods: Collecting evidence, crafting analysis, communicating impact (2nd ed.). Wiley.
True Sport Foundation. (2024). True Sport principles: Integrity and accountability in sport. Canadian Centre for Ethics in Sport. https://truesport.ca
UK Anti-Doping. (2024). Annual report on doping control and athlete welfare. https://www.ukad.org.uk
University of Edinburgh. (2022). Fair play and institutional credibility in sport: Annual ethics report. University of Edinburgh Press.
University of Edinburgh. (2024). Athlete misconduct and university sanctions: Policy review. University of Edinburgh Press.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Upon acceptance and publication, authors grant The Dyke a non-exclusive licence to publish and distribute their article in all formats and media. This means: Authors may freely share, deposit, and republish their work (e.g., in institutional repositories, websites, or future publications), provided proper citation and acknowledgment of The Dyke as the original publisher.

This work is licensed under a Creative Commons Attribution 4.0 International License.
All articles in The Dyke are published under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
Under this licence:
- Others may copy, redistribute, remix, transform, and build upon the work for any purpose, even commercially.
- Appropriate credit must be given to the original author(s) and source (The Dyke), along with a link to the license.
- Any changes made must be indicated.
Full licence details: https://creativecommons.org/licenses/by/4.0/
Archiving and Preservation
The Dyke supports long-term preservation of scholarly work through partnerships with digital repositories and indexing services, including Sabinet African Journals and DOAJ. Authors are also encouraged to deposit a copy of their published article in institutional or subject-specific repositories.